TikTok is trying out a new 60-minute video add restrict, that may unlock new content opportunities for brands, entrepreneurs and content creators.
Why we care. TikTok is already a powerful discovery engine, but the capacity to upload 60-minute movies opens up TikTok’s potential as a platform to host lengthy-shape branded video content – instead of breaking up films into more than one components.
Why TikTok is checking out this. TikTok wants to supply creators extra flexibility and the capacity to experiment with new sorts of lengthy-shape content (e.G., cooking demos, beauty tutorials, educational training, comedic sketches) that don’t match nicely into shorter movies.
Not broadly available. This new 60-minute video upload option is being examined with a constrained variety of users in pick out markets. It is not to be had to all customers yet and TikTok has no “instant plans” for a wider rollout, TechCrunch mentioned.
Longer films, greater ads? This development may also lead the manner to TikTok presenting extra advertising and marketing, in the form of pre- and mid-roll commercials.
Keeps getting longer. In January, TikTok began checking out 30-minute video uploads. That followed will increase to fifteen minutes in 2023 and 10 minutes in 2022.
At release, TikTok films had been limited to fifteen seconds. TikTok later expanded the maximum video period time to 60 seconds, then tripled that to a few mins in July 2021.