Google is ramping up its related TV advertising offerings with the release of the Google TV community throughout over 20 million month-to-month active Google TV and Android TV OS devices.
Why it subjects. Connected TV viewing keeps to upward push, with over 150 million people looking YouTube on their TV monitors every month. The new Google TV network lets in advertisers to attain this growing audience thru centered, in-circulation video ads.
Why we care. Google TV network is a unexpectedly scaling linked TV target market for advertisers through Google’s advanced advert tech, top class inventory and included YouTube buys. Establishing an early presence lets in advertisers to destiny-evidence their TV method.
Details. The Google TV network provides ad inventory across more than 125 loose channels constructed into Google TV, inclusive of stay sports activities, suggests and movies.
It gives non-skippable and 6-second bumper ad formats, with extra codecs coming.
60% of U.S. Families now watch loose, ad-supported streaming channels, spending over 75 mins consistent with day on Google TV’s free channels.
The inventory is to be had to buy through Google Ads and Display & Video 360, alongside YouTube reservations.
Between the lines. The move allows Google to monetize its developing Google TV footprint throughout gadgets from manufacturers like Sony, TCL, Hisense and its own Chromecast.
The large photo. Connected TV advert spending keeps to surge as viewership shifts from traditional TV to streaming. Google is aiming to offer a one-stop shop for advertisers to reach audiences across its YouTube and TV display stock.